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Holiday Campaign 2023
lululemon
Campaign toolkit and PR lookbook for luluemon's 2023 holiday gifting campaign.
CD: Patrick Young
AD: Amy Johnson-Thompson, David Small
Sr GD: Ryan Kearns, Tim Chuang, Kay Kim, Ronnh Warna
Sr Copy: Gabrielle Elliot
Photo: Sam Nixon, Jenna St. Martin
The lululemon Holiday 2023 campaign assumes a visual representation of presence through the abstract amplification of holiday ornamentation, and moments of genuine connection to self, each other, and surroundings.
Through the development of the visual identity, our work heavily influenced the colour, materiality and atmosphere of the set design and the overall look and feel of the campaign across all touch points.
thank-you for your patronage!
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