Tennis Seasonal
lululemon
Seasonal shoot concept capturing the mindset and athleticism of two tennis champions, highlighting the synergy between player and gear.
CD: Patrick Young
Sr AD: Matt Penner
AD: Ryan Kearns
Concept Design: Ryan Kearns, Delan Wong
GD: Lily Poon
Photo: Paul Bolasco
Portraits of Confidence. The mindset of two world-class tennis players—their individual style of play and the determination, discipline, and focus leading up to the 2022 US Open in New York City.
Leveraging natural light and shadow within a voluminous and exclusive-looking indoor training facility, we wanted a tone of reverence for, and connection with, each player and the product.
The concept captures how the gear works to compliment a player's body, their moves, and their ability—providing the extra boost of confidence that comes from knowing when you step onto the court that your gear was designed to perform at the highest level.
thank-you for your patronage!
