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Mother's Day 2024
lululemon

Type treatment amplifying the voices of real moms, creating trust through authentic, personalized recommendations for a reliably versatile franchise.

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thank-you for your patronage!

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CD: Patrick Young


Sr. AD: Amy Johnson-Thompson


Sr. GD: Kay Kim, Ryan Kearns


GD Layout: Camila Burbano del Alcazar


Photos: Jingyu Lin

A gift recommendation for Mom holds more weight coming from moms—the ones who swear by it, live in it, and know what it’s capable of.

lululemon conducted interviews and collected quotes from moms about why Align works for them. These quotes became the backbone of the messaging for the 2024 Mother’s Day campaign—establishing firmly the benefit of Align from a guest perspective.

Contrasting type styles set in a conversational manner help to educate guests on the intrinsic values the products provide, but in a personal, anecdotal way that instills trust in each statement.

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